ACDC Is A Hot Commodity On Secondary Market And Here’s Why
The North American leg of AC/DC’s “Rock or Bust World Tour” begins Aug. 22 at Gillette Stadium in Foxborough, Massachusetts. It ends Sept. 28 at Dodger Stadium in Los Angeles. Australia’s top rock export has 13 concerts scheduled for Canada and the United States.
Fans should look for AC/DC at MetLife Stadium in East Rutherford (Aug. 26), Wrigley Field in Chicago (Sept. 15), and AT&T Park in San Francisco (Sept. 25).
Even though the start of the leg is months away, tickets are already fetching top dollar on the secondary ticket market.
Now, the secondary ticket market fluctuates, and if you’re reading this article in June prices may be significantly different. Still, the following information illustrates the popularity of AC/DC tickets.
The average price of an AC/DC ticket on the secondary ticket market is more than $255.
Tickets for the band’s gig in Edmonton are selling for more than $573. Tickets to AC/DC’s Vancouver, B.C. concert are averaging more than $560. Those are the leg’s two most expensive shows.
The cheapest AC/DC tickets are to the leg’s opening concert at Gillette Stadium. Tickets to that show are averaging just under $206.
On eBay, four tickets to the AC/DC tour stop in San Francisco are priced at $41,600 or best offer. I’d imagine the price tag is purposely high to grab attention and the four ducats will actually sell for “best offer.”
It should be noted that four AC/DC tickets to their performance at Wrigley Field sold for $2,750 on the aforementioned internet auction site. If you do the math, that’s $687.50 a ticket.
The two eBay examples confirm what I’m been writing about and that’s tickets to the upcoming AC/DC “Rock or Bust” tour are selling for a hefty price.
There are many reasons why AC/DC’s 2015 trek is heating up the secondary ticket market…
>>Although the band turned 40 in 2013, they will be celebrating their 40th Anniversary this year.
>>AC/DC is touring to support their 15th internationally released studio album, Rock or Bust.
>>AC/DC hasn’t toured since 2008 and that tour, the “Black Ice World Tour,” was the fourth highest-grossing concert tour of all-time. It raked in more than $440 million.
>>AC/DC is planning on visiting fewer cities in North America then it did the last time around thus increasing demand.
Of course, there are several factors working against the band.
>>This is the first tour without Malcolm Young. The rhythm guitarist is being replaced by nephew Stevie Young. Malcolm had to retired due to dementia. AC/DC without Malcolm Young is like the Rolling Stones without Charlie Watts or The Who without Keith Moon and John Entwistle.
>>Drummer Phil Rudd (1975 to 1983 and 1994 to 2015) is being replaced by former drummer Chris Slade (1989 to 1994). Rudd is battling legal problems in Australia. His problems stem from drug possession charges and allegedly trying to have someone murdered.
>>Rock or Bust has been certified gold and it debuted at number three on the Billboard 200. It sold 172,000 copies during its first week out. That’s a good showing for a young rock band but not a good showing for Rock and Roll Hall of Famers and a deplorable effort compared to their last release, Black Ice. Black Ice went straight to number one in 29 countries. It sold 193,000 on its first day of release in the United States alone! Black Ice was the world’s second bestselling album of 2008 (number one was Coldplay’s Viva La Vida or Death and All His Friends).
The main reason AC/DC tickets are selling for a small fortune has nothing to do with album sales, the group’s membership, or where the band is scheduled to perform.
The main reason AC/DC tickets are so expensive is something few publications want to admit. They don’t want to upset current rock and roll acts.
Rock fans are willing to spend more to see AC/DC in concert because there’s no one waiting to take their place. None of the younger rock bands are even close to taking their place. Rock bands capable of selling out large arenas are a dying breed.
Of the top 20 grossing concert tours of all-time, only one belongs to an act that wasn’t from the first half of the 1980s or before. One Direction, who released their first album in 2011, owns the 13th highest grossing concert tour of all-time.
Who knows if 1D, who is anything but a rock band, will be able to do the same thing in a year or two much less four decades.
The top 20 grossing concert tours of all-time are represented by fourteen acts (some acts are on the list multiple times). Of those fourteen acts, four started in the 1960s, four started in the 1970s, and five trace their origins between 1980 and 1984.
Also, of those 14 acts, nine are considered bona fide rock and rollers.
Here’s even more proof that the current generations of rock artists aren’t even close to launching a tour that rivals AC/DC…
Of the top 20 grossing concert tours of the 2000s, only four were by acts that started in the 1990s or beyond. Those acts were Tim McGraw, Faith Hill, Britney Spears, and Justin Timberlake. None of them belong to the rock genre and none cracked the top 13. McGraw and Hill toured together.
Things get a little better for current pop artists when one looks at the top 20 grossing concert tours of the 2010s but not for rockers.
While no current artist makes it into the top five of the current decade, the list does contain eleven acts from the 1990s and beyond—we’re talking artists like Beyoncé, Lady Gaga, Justin Bieber, Pink, Katy Perry, and Taylor Swift.
Rock acts comprise six of the first eight spots, but only two of the final twelve—Metallica at #12 and Bon Jovi at #14.
This list will obviously change before the decade is over. Fleetwood Mac and The Who are both in the middle of huge jaunts.
U2’s upcoming arena tour will more than likely make the top 20 and one has to figure The Rolling Stones have at least one more epic trek in them.
That will probably push several pop singers off the list but one has to ask where is the next generation of rock stars?
Where are Radiohead, The Black Keys, Jack White, Wilco, and The Kings of Leon? Heck, why hasn’t Red Hot Chili Peppers, Green Day, and Weezer made the list? They’re nowhere to be found.
That’s why people are paying an arm and a leg to see a forty-year-old rock band in concert. It might be the last chance they’ll ever have to see a big-time rock group perform a big-time concert at a big-time venue.
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